When I decided to become an independent curator and consultant, and worked on some interesting and enriching projects, I was advised to create a website. “It’s easy, there are so many tools”, they said. Being technologically backward, then and now, it always remained at the far end of my to-do list. Anyway, people knew me and what I was doing, so did it matter? I did make a very nice set of calling cards, designed by my friend Mohan Kumar T. A few years ago, when the time came to establish and register an organisation, I thought long and hard about a name – made long lists of them and also ran them by friends and family. After much feedback, it came down to this – that somewhere along the way I myself and my name had become the brand, the identity people wanted to work with.
At first, I baulked at the idea – my name as a brand! But then it slowly began to make sense. After all it’s only a beginning, things can change, grow, die, be reborn.
It was the right time for Lina Vincent Arts Consultant.
Then it was time to create a logo, a visual identity and along with that the quintessential website. Working as I do with so many artists, designers, and creative persons, besides being an artist myself – it still took the longest time to get into all of it seriously. I must thank a few people in my life who continually pushed me toward this goal, through the pandemic and after.
When I asked another friend and longtime collaborator Pradeep Patil to use his magic and design something quickly – I did not expect the long interviews, the extended observations on my home turf, visiting my home and my workspaces, everything just to understand how I tick, and what would work for me visually. I understood the intrinsic process of serious design, of how identities are built to represent layers and layers of meaning, filtered down to lines, forms, motifs. Someone who designs for various sectors, Patil explains “It is one thing to work for the usual ‘corporate industry’, often dictated by norms, trends, stereotypes, formulae – and another to work for people who lead us all into the future of aesthetics, always pointing to new things and things anew. After spending several weeks-months talking and listening and getting to know such multi-faceted individuals and their wide range of work, they still remain an enigma. And yet somehow, we manage to arrive at agreeable shapes, forms, colors, compositions that stand for them and their core beliefs as team leaders of the art world we inhabit.”
When I asked another friend and longtime collaborator Pradeep Patil to use his magic and design something quickly – I did not expect the long interviews, the extended observations on my home turf, visiting my home and my workspaces, everything just to understand how I tick, and what would work for me visually. I understood the intrinsic process of serious design, of how identities are built to represent layers and layers of meaning, filtered down to lines, forms, motifs. Someone who designs for various sectors, Patil explains “It is one thing to work for the usual ‘corporate industry’, often dictated by norms, trends, stereotypes, formulae – and another to work for people who lead us all into the future of aesthetics, always pointing to new things and things anew. After spending several weeks-months talking and listening and getting to know such multi-faceted individuals and their wide range of work, they still remain an enigma. And yet somehow, we manage to arrive at agreeable shapes, forms, colors, compositions that stand for them and their core beliefs as team leaders of the art world we inhabit.”
I find myself humbled and grateful, for all the goodwill I have garnered, and all the wonderful people who have helped me reach this point.
I know that LVAC has space for everyone, even though it’s named after me!